The New Year plunge is a tradition started in The Netherlands which is now spreading all over the world. It started with a swim club celebrating the new year with a swim. Today, Unox/Unilever sponsor the event at many locations in Holland.
Because the water is warmer on January 1st!
Is it just fun for the sake of fun?
Yes. But we’re donating 50% of the revenue to Acreditar, a Portuguese charity who helps children with cancer.
Can I join?
Sure! You must! For details check our page about MADEIRA PLUNGE 2015 and the event page on Facebook.